Toward our North Star - Mission, Vision and Strategic Goals - Scholarship America

Toward our North Star Mission, Vision & Strategic Goals


Our strategic vision—and how we're working to boost our impact.

Our Mission

Scholarship America’s mission is to eliminate barriers to educational success so that any student can pursue their dream.

Our Vision

Our vision is to empower an America where those with the most need have the opportunity to thrive through equitable pathways to education and training.

Our North Star Goal

We are working toward an ambitious goal to award a majority of our scholarships to students facing high financial need, ensuring they can realize the benefits of a high-quality college degree or credential.

Driven by Data

We have distributed $5.4 billion in scholarships since 1958. That makes Scholarship America the largest and most experienced provider of private scholarships in the country – a position that comes with immense responsibility to ensure scholarship dollars are making the most student impact.

As we’ve researched ways to boost our impact, the findings have been clear: scholarships have the greatest return on investment for students from historically marginalized communities who have significant financial need—but those exact students are less likely to receive scholarships than their more privileged peers, from Scholarship America, or anywhere else.

That is why we are seizing an opportunity to grow the role of private scholarships and are creating a new roadmap for directing dollars to the students who need it most.

How We’ll Get There

Scholarship America’s partners have been with us on this journey every step of the way—contributing to research, providing student support and helping us build the infrastructure for this bold new step. Our aim is to achieve our North Star goal while continuing to provide the best-in-class service we have for decades, and that means deepening our current partnerships and growing the field of private scholarships. We’d love to have you on board with us. If you’re ready to build a brighter future for students in need, we’re ready to talk.