Scholarship Sponsor Q&A: Prima Frutta Packing, Inc. Scholarship

Prima Frutta Packing Company has established a scholarship program to assist children of employees or growers who plan to continue their education in college programs. One scholarship is offered each year for full-time study at an accredited four-year institution of the student’s choice.

Scholarship America spoke with Stephanie Ballard of Prima Frutta about the importance of supporting children of employees as they pursue higher education.

Scholarship America: What’s your role at Prima Frutta, and how do you work with the Prima Frutta Scholarship?

Stephanie Ballard: At Prima Frutta Packing, Inc., I play a role in fostering a culture that values education and professional growth. Our scholarship program is an extension of that commitment. I work closely with Scholarship America to ensure that our employees’ children have access to meaningful financial support as they pursue higher education. This involves helping to promote the scholarship internally, encouraging employees and their families to apply.

SA: How does this scholarship program complement your other educational and talent development initiatives?

SB: Education is a cornerstone of long-term success, both for individuals and for our company. Alongside the scholarship program, we invest in workforce development, on-the-job training, and leadership programs to help employees grow. This scholarship is an extension of those efforts—by supporting the education of employees’ children, we are not only investing in their futures but also strengthening the communities where we live and work.

SA: Why does Prima Frutta feel it’s so important to invest in scholarships for children of employees?

SB: Our employees are the heart of our company, and their families are an essential part of our broader Prima Frutta community. We recognize that higher education can be a significant financial burden, and we want to help ease that challenge. By offering this scholarship, we reaffirm our commitment to our employees, showing them that we value their dedication and want to support their children’s academic and professional ambitions. Investing in education is one of the most meaningful ways we can contribute to a brighter future for our workforce and the next generation.

SA: What impact does the Prima Frutta Scholarship have on your recruitment and retention efforts?

SB: Providing educational support through this scholarship strengthens our ability to attract and retain top talent. Employees appreciate working for a company that not only offers competitive wages and benefits but also demonstrates a long-term investment in their families. When employees see that we genuinely care about their children’s future, it fosters loyalty and deepens their connection to the company. It also sets us apart as an employer of choice in the agricultural industry.

SA: Are you in touch with past scholarship recipients? What have they gone on to do that’s stood out?

SB: Yes, we stay connected with many past recipients, and it’s inspiring to see what they’ve accomplished. Recipients have pursued careers in agriculture, business, healthcare, law enforcement and education fields that contribute both to our industry and to society as a whole.

SA: What advice would you give to future applicants?

SB: First and foremost, believe in yourself and the power of education. This scholarship is not just about financial assistance; it’s about recognizing your potential and supporting your aspirations. Take the time to write thoughtful applications and share your story, your goals, and what drives you to succeed. Don’t be afraid to dream big, and remember that this opportunity is here to help you take the next step in your journey.