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Norman Vincent Peale Scholarship Program

A scholarship program to assist Guideposts employees’ children who plan to pursue post-secondary education in college and vocational programs.

Applications Currently Closed

The program is currently closed. Information for the 2026 program is tentative and subject to change.

Norman Vincent Peale Scholarship Program

Guideposts has established this scholarship program to recognize its renowned co-founder, Dr. Norman Vincent Peale. Funding for the Norman Vincent Peale Scholarship is provided by the late Mrs. Naomi Wilden in memory of her late husband, James K. Wilden. Naomi and Jim Wilden were faithful and generous supporters of Peale Center programs for many years. Before his death, in 1990, Jim Wilden set up the trust fund that makes this gift possible. The scholarship program will assist employees’ children who plan to pursue post-secondary education in college and vocational programs.

The program is administered by Scholarship America®, the nation’s largest designer and manager of scholarships and other education support programs for corporations, foundations, associations, and individuals. Eligibility for individual programs is determined at the sole discretion of the sponsor and eligible applications are reviewed by Scholarship America’s evaluation team.

Eligibility

Applicants to the Norman Vincent Peale Scholarship Program must be:

  • Dependent children* of regular employees of Guideposts who are scheduled to work at least 30 hours per week and have completed three (3) months of service as of the application deadline.
    *Dependent children are defined as natural children, stepchildren, legally adopted children or legal wards, age 22 and under, supported principally by the employee/guardian.
  • High school seniors or graduates who plan to enroll or students who are already enrolled in a full-time undergraduate course of study at an accredited two- or four year college, university or a vocational-technical institute.

Awards

Scholarship awards range from $1,000 to $3,500. Up to five (5) one-time scholarships will be awarded each year. Awards are for undergraduate study only. Previous Norman Vincent Peale Scholarship recipients are eligible to reapply to the program each year they meet eligibility requirements.

Notification

All applicants will be notified in June.

Notifications are sent via email. When setting up your account, avoid using a school or work email. Instead, use an active, personal email address that you will continue to have access to.

Please make sure to add studentsupport@scholarshipamerica.org as well as the program email address as safe senders in your email contact list.

Payment of Scholarships

Scholarship America processes scholarship payments on behalf of Guideposts. Payment will be made in one installment in early August.

Selection of Recipients

Scholarship recipients are selected on the basis of:

  • Academic performance
  • Demonstrated leadership and participation in school and community activities
  • Work experience
  • A statement of educational and career goals and objectives
  • Unusual personal or family circumstances
  • An online recommendation

Once recipients are selected, financial need is assessed to determine the amount of each award.

Selection of recipients is made by Scholarship America. In no instance does any office or employee of Guideposts play a part in the selection.

Requirements

As part of your application, you must upload the following:

  • A current, complete transcript of grades. Grade reports are not accepted. Transcripts must display:
    • Student name
    • School name
    • Grades
    • Credit hours for each course and term in which each course was taken.
  • NOTE: If you are providing SAT or ACT test scores, and those scores are not listed on your high school transcript, you will need to upload a copy of your test score report(s) separately. If you are uploading a college transcript, those scores are not required.

  • Copy of the first two pages of the most recently filed IRS Form 1040 used for the Financial Information section of the application. Please black out all social security numbers and bank account information.

One online recommendation form must be submitted on your behalf no later than three business days after the application deadline date.

Your application is not complete unless all required materials are submitted electronically.

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