Mimi Daly Larson Named Senior VP, Strategic Marketing & Development

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06 MAR 2012
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Scholarship America®, the nation’s leading nonprofit scholarship and educational support organization, is pleased to announce that Mimi Daly Larson has been named Senior Vice President, Strategic Marketing and Development. Larson has been serving as vice president of strategic marketing and branding since joining the organization a year ago.

In her new position, Larson will provide hands-on strategic, coordinated leadership for the marketing and development teams. This collaborative operating structure will allow Scholarship America to rapidly and proactively capture new opportunities for both awareness and fundraising.

As Scholarship America's first Vice President, Strategic Marketing and Branding, Larson collaborated organization-wide to build a new brand platform and established synergistic partnerships as a key member of Scholarship America's leadership team. Within her first year on the job, Larson and her team parlayed multiple external opportunities into revenue generation, and identified a major new revenue stream for Scholarship America with significant growth potential.

"Mimi brings a wealth of development experience to her new position," said Lauren A. Segal, President and CEO of Scholarship America. "I am confident that under her leadership we will continue our progress to build a strong and nationally-recognized brand, while strengthening and expanding our Development efforts."

Prior to joining Scholarship America, Larson was responsible for implementing a new donor-centric strategic focus for Development programs while serving as Vice President of Marketing for Greater Twin Cities Twin Cities United Way, which included a donor segmentation initiative with new engagement and giving models. She also directed all aspects of fundraising communications for Minnesota's largest annual fundraising campaign.

"I am thrilled to have this opportunity to help Scholarship America continue to grow," said Larson.

Larson currently serves as a volunteer in the community through Leadership Saint Paul, among other organizations, and is a trustee for Visitation School. She has spoken publicly on a number of topics for the Minnesota Council of Nonprofits, Navigate Forward Executive Forum and Carlson School of Management, including Donor Segmentation, Social Media and Online Strategy and Marketing Strategy.

Janine Fugate, Scholarship America
952.830.7307; jfugate@scholarshipamerica.org

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About Scholarship America
Scholarship America is a national education service organization that mobilizes support for students getting into and graduating from college. Scholarship America has distributed more than $2.7 billion in scholarship assistance to more than 1.8 million students over the last 50 years. Scholarship America’s programs, which include Dollars for Scholars®, help fund both entry-level and multi-year scholarships, as well as emergency financial grants. More information is available at scholarshipamerica.org.

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