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Scholarship Coaching For Your Employees (And Their Kids)

early-decision-early-action-admissions.jpgHere at Scholarship America, we provide advice and resources to students. It’s an opportunity for us to use our more than 50 years of experience to help more young people pay for college, and their success is the mission of our work.

At your workplace, employee and family education probably isn’t your core business. But whether you’re with a multinational corporation, a large regional employer or a small business, you definitely have staff members who are concerned about their family’s college education—or their own. Fortunately, there are some things that any company can do to provide scholarship coaching and educational assistance right at work. Here are five places to start.

Learn the ropes. The world of scholarships and financial aid can be confusing and daunting, and busy students and working parents may find themselves pressed for time to figure it all out. If someone on your HR or benefits team can spend just an hour a week keeping up on education news, college calendars and major deadlines, they’ll be a fantastic resource for staff questions. and are excellent government resources, and the College Board’s Big Future website has a ton of action plans and other resources for parents.

Join the conversation on Twitter. Paying for college is a shared global concern, and so it’s no surprise to find frequent, vibrant social media conversations centered on scholarships and financial aid. Use your personal or company Twitter account to keep up with media, nonprofits and education organizations—and to make sure the wide array of students, parents, educators and reporters on Twitter know what your company is doing in the education-benefit field. For a concentrated dose of learning and engagement, check out hashtags like #edchat, #CSR and #paying4college. (We’d also encourage you to follow @scholamerica, of course!)

Provide shadowing and mentoring opportunities. Finances are a big part of college success. But great learning opportunities are even more crucial—and your staff can help provide those opportunities, without even leaving their desks. You and your employees have real-world experience to share in fields ranging from management to technology to accounting; setting up informal summer shadowing or mentoring programs can help your employees’ high-school and college-age children build on what they’ve learned in the classroom. (To go a step farther, formal internships like the John Deere College Student program can help kickstart their post-college careers, too.)

Use your expertise in your community. If your company encourages employee volunteering, you can make a big difference by donating your expertise to school financial aid nights and events like College Goal Sunday. The latter includes events in some 40 states, during which students and their families can get free, expert advice on everything from assessing colleges to filling out their FAFSA. College Goal Sunday events, most of which are held in February and early March, are volunteer-driven, and looking for people with all sorts of skills to help out. Not a finance expert? Don’t worry—graphic designers, translators and friendly faces at the sign-up table are all needed too.

Offer your own scholarship—and publicize it. Last but not least, your company can make a direct impact on employee and family college costs by offering a scholarship or tuition assistance program. Whether it’s a scholarship competition, a promise to reimburse tuition or a custom combination of the two, your financial assistance is a powerful, compelling benefit for your staff. (It also has a major impact on the future of the workforce!)

If you do decide to offer an education assistance program, coaching is even more important. Make sure your employees hear about it, early and often, and that the deadlines and criteria are clear. Need help getting started, or wondering how to expand? Click below to contact our Scholarship Management Services experts; with nearly 40 years of custom program design experience, we’ll help you make the biggest impact you can.

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