Amy Robinson Joins Scholarship America as Vice President of Marketing & Brand Strategy

Scholarship America, Inc., the nation’s largest nonprofit scholarship and education support organization, today announced Amy Robinson, Roseville, has joined the organization as Vice President of Marketing & Brand Strategy.

Robinson comes to Scholarship America from Caribou Coffee where she was Director of Marketing, responsible for leading the global Caribou Brand.  Prior to Caribou, Robinson was Vice President, Marketing & Brand Strategy at CaringBridge, and before that served in marketing roles at Target, Hanley Wood and Express Scripts. She began her career in public relations at Evans Larson Communications.

“Amy’s experience will be invaluable to Scholarship America as she transitions to her new role and assumes responsibility for building the organization’s brand and leading the marketing efforts to drive client acquisition, new partnerships and broad awareness of our mission,” said Robert C. Ballard, president and CEO of Scholarship America.

“I am thrilled to be joining Scholarship America. This role provides an opportunity to draw on the diverse blend of my marketing career to make an impact for a remarkable organization,” Robinson said. “There are many reasons that drew me to this organization, beginning with the inspiring roots and mission – which provide an opportunity to transform lives through access to education.  I am also ecstatic about the leadership of Robert C. Ballard and the strategic vision set to propel Scholarship America forward.  I love the energy of the organization and look forward to fully immersing myself.

Robinson holds a Bachelor’s degree in Marketing Communications and Sociology from the College of St. Benedict.


Pam Carlson

About Scholarship America
For nearly 60 years, Scholarship America has worked directly with students, parents, colleges, businesses and communities to empower people to fulfill their college dreams. As the nation’s largest private education support organization, having distributed over $3.7 billion to more than 2.3 million students, Scholarship America is now working to further engage the private sector to support programs and policies that advance equity in postsecondary education and help students overcome barriers to access, persistence and attainment. More information is available at or by following @scholamerica.

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