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Scholarship America Launches PSA Campaign to Seek Scholarship Stories, Create Awareness for Importance of Private Scholarships; PSA on Times Square Super Screen Encourages Citizen Engagement via www.myscholarshipstory.org
Scholarship America announced today that their new 15- second PSA will be featured on the CBS Super Screen in New York City’s Times Square between Thanksgiving and New Year’s Eve. The PSA will run once each hour, for 18 hours a day. It has the potential to reach more than 60 million people while it airs, as more than 1.5 million New Yorkers, commuters and visitors pass through Times Square each day.
The PSA encourages individuals who have received scholarships to share their story on www.myscholarshipstory.org. These stories will be shared publicly through Scholarship America’s online and print publications as part of the organization’s efforts to raise awareness of the importance of private scholarships.
In 2011, Scholarship America will celebrate its 50th anniversary. The stories collected via myscholarshipstory.org will become an important part of the anniversary celebration.
“Scholarship America is a national nonprofit organization that has been helping students gain access to education beyond high school for fifty years,” said Mim Schreck, president. “But we’ve been the nation’s best-kept secret. This opportunity to share our message in Times Square—and gather stories from individuals who have benefited from scholarships—will help us gain additional recognition and support as we begin planning for our next fifty years.”
Scholarships change lives.
Scholarship America makes education possible.
How did education help you?
Tell us YOUR scholarship story. www.myscholarshipstory.org
Janine Fugate, Scholarship America
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About Scholarship America
Scholarship America is a national education service organization that mobilizes support for students getting into and graduating from college. We have three core programs that help us achieve our mission: Dollars for Scholars, Scholarship Management Services, and Dreamkeepers. Scholarship America has distributed more than $2.5 billion in scholarship assistance to more than 1.7 million students since 1958.
The Dream Award
Scholarship America’s Dream Award is a new multi-year, performance-based scholarship fund targeted toward completion. These renewable, annually-increasing awards will be given to students selected from across the nation who are entering their second year of education beyond high school.
The Scholarship Coach
Scholarship America's blog, The Scholarship Coach, appears weekly at USNews.com, featuring expert advice on all kinds of scholarship issues. Here on the site, we feature a new highlight from the blog every week, and you can also download a free Scholarship Coach e-book!
Your Gift Is Crucial
Nearly 1/4 of the U.S. population owes a collective $700 billion in student loan debt. We are committed to helping more students graduate from college with less debt. A gift of just $1 a day -- for a week, for a month, or for a year -- can help ensure that students are able to achieve their goals.